Why is compliance important?

Ensuring that you have the best compliance controls and security measures in place for member outreach should be top of mind for any enterprise-grade business.

Why?

Because failing to be proactive in protecting your members, internal teams, and organization throughout the outreach process could lead to irreversible damage.

Risks

• Failure to be compliant with local or national outreach regulations
• Sending or receiving of inappropriate content
• Misuse of outreach tools (e.g. staff member harrasses customer through text messages)
• Using offensive or unprofessional language in messages
• Data breach due to lack of security measures in third-party tool

Consequences

• Negative impact on customer relationship and trust
• Costly and complex legal issues
• Bad press that leads to reputation damage